Free guide

Not sure which lure to throw?

Our Fishing Lure Guide breaks down crankbaits, lipless cranks, jerkbaits, glide baits and topwater, with depths, seasons and the colors that work in clear or muddy water.

Read the lure guide

JR Lures

JR Lures are fishing lures hand-painted in Henrietta, Texas by Jeff Pierce and Ray of Jeff + Ray's Lure Manufacturing. Every lure starts as a blank and is finished to fish: bladed jigs with silicone skirts, medium and deep diving crankbaits, lipless crankbaits, wake baits, walking baits and poppers, in shad, chartreuse, craw, bluegill and other proven colors. Most lures are under $9.

95 products