JR Medium diver — Style B — Olive Shad

Mid-column crankbait — between a squarebill and a deep diver. Cast-and-reel search bait for the middle of the water. This one is finished in Olive Shad on a Medium diver — Style B body.

How to fish it

• Cast and reel through mid-depth structure, ledges, and points.
• Bump bottom or timber when you can; reaction strikes often come on the knock.
• Slow the retrieve in cooler water; speed up when fish are aggressive.

When it shines

When fish sit off the bank but not on the deep break — mid-depth days on lakes and larger ponds. Shad-style looks lean clearer water and baitfish match.

Tackle notes

• Direct tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.

Each one starts as a blank and is hand-painted by Jeff & Ray — finished to fish, not just to sit in a box.