JR Lures
JR Shallow diver — Style B — Squarebill
JR Shallow diver — Style B — Squarebill
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Shorter bill for the top of the column — a cast-and-reel search bait over flats and shallow cover. This one is finished in Squarebill on a Shallow diver — Style B body.
How to fish it
- Cast and reel through the zone; bump cover when you can.
- Speed up to cover water; slow down when you get interest.
When it shines
Shallow banks, flats, and early-season water when fish aren't deep. Match color to water: clear leans light, muddy leans dark.
Tackle notes
- Direct tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.
Each one starts as a blank and is hand-painted by Jeff & Ray — finished to fish, not just to sit in a box.

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Local Pickup Policy
We currently offer local pickup for all online orders. Most orders are ready within one hour during normal business hours. You’ll receive an automated message as soon as your order is ready for pickup.
Pickup Hours:
Tuesday–Friday: 10:00 AM – 5:00 PM
Saturday: 10:00 AM – 3:00 PM
Sunday & Monday: ClosedPlease wait for your confirmation message before arriving.
For any questions about your order, call us at +1 (940) 538-4949.