{"title":"JR Lures","description":"","products":[{"product_id":"jr-shallow-crank-baits","title":"JR Shallow Water Crank Baits","description":"\u003cdiv class=\"ecom-block ecom-core core__block elmspace ecom-uo2d7od4e7l\"\u003e\n\u003cdiv class=\"ecom__element element__heading ecom-element ecom-html ecom-type-deffault\"\u003e\n\u003cdiv\u003eShallow Diver:\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ecom-block ecom-core core__block ecom-oazsa4jd1na\"\u003e\n\u003cdiv class=\"ecom__element ecom-element element__text ecom-type-deffault\"\u003e\n\u003cdiv class=\"text-content ecom-html has-drop-cap-view-framed\"\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDepth: 1–2 ft.\u003c\/li\u003e\n\u003cli\u003eBest Season: Summer mornings or shallow feeding zones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAdd a splash of personality to your tackle box with JR Shallow Water Crank Baits, hand painted in Henrietta, Texas. Each lure is a unique work of art with colors that may vary, making every catch as special as the bait itself. Perfect for shallow water adventures, these crank baits bring fun and flair to your fishing game!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"JR Lures","offers":[{"title":"Sunfish","offer_id":46292576567540,"sku":"JR0-0130","price":8.0,"currency_code":"USD","in_stock":true},{"title":"Crawfish","offer_id":46292576633076,"sku":"JR0-0104","price":8.0,"currency_code":"USD","in_stock":true},{"title":"Copper Chartreuse","offer_id":48892276932852,"sku":"JR0-0130","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/Sunfish_385a2351-98fd-431e-af25-f3048b45b812.webp?v=1784555602"},{"product_id":"jr-mid-water-crank-baits","title":"JR Mid Water Crank Baits","description":"\u003cdiv class=\"ecom-block ecom-core core__block elmspace ecom-ouxghxy6u0j\"\u003e\n\u003cdiv class=\"ecom__element element__heading ecom-element ecom-html ecom-type-deffault\"\u003e\n\u003cdiv\u003e\u003cstrong\u003eMedium Diver:\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ecom-block ecom-core core__block ecom-blubflcyn2j\"\u003e\n\u003cdiv class=\"ecom__element ecom-element element__text ecom-type-deffault\"\u003e\n\u003cdiv class=\"text-content ecom-html has-drop-cap-view-framed\"\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDepth: 3–5 ft.\u003c\/li\u003e\n\u003cli\u003eBest Season: Spring, fall, or mid-morning summer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eJR Mid Water Crank Baits bring a splash of personality to your tackle box with hand-painted designs from Henrietta, Texas. Each lure is one-of-a-kind, showcasing unique colors that may vary with every creation. Perfect for adding a playful twist to your fishing adventures, these baits stand out both in style and performance. Dive in and enjoy the charm of exclusive craftsmanship in every cast!\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Sunfish","offer_id":46292576895220,"sku":"JR0-0131","price":8.0,"currency_code":"USD","in_stock":true},{"title":"Midnight Shad","offer_id":48887048044788,"sku":"JR0-0131","price":8.0,"currency_code":"USD","in_stock":true},{"title":"Black Sparkle","offer_id":48887048077556,"sku":"JR0-0131","price":8.0,"currency_code":"USD","in_stock":true},{"title":"Olive Shad","offer_id":48887048110324,"sku":"JR0-0131","price":8.0,"currency_code":"USD","in_stock":true},{"title":"Chrome Spot","offer_id":48888311644404,"sku":"JR0-0131","price":8.0,"currency_code":"USD","in_stock":true},{"title":"Blue Spot Chrome","offer_id":48888311677172,"sku":"JR0-0131","price":8.0,"currency_code":"USD","in_stock":true},{"title":"Hot Craw","offer_id":48888311709940,"sku":"JR0-0131","price":8.0,"currency_code":"USD","in_stock":true},{"title":"Copper Craw","offer_id":48888311742708,"sku":"JR0-0131","price":8.0,"currency_code":"USD","in_stock":true},{"title":"Blue Gold","offer_id":48888311775476,"sku":"JR0-0131","price":8.0,"currency_code":"USD","in_stock":true},{"title":"Green Bass","offer_id":48888311808244,"sku":"JR0-0131","price":8.0,"currency_code":"USD","in_stock":true},{"title":"Green Tiger","offer_id":48888311841012,"sku":"JR0-0131","price":8.0,"currency_code":"USD","in_stock":true},{"title":"Purple Chartreuse","offer_id":48888311873780,"sku":"JR0-0131","price":8.0,"currency_code":"USD","in_stock":true},{"title":"Green Gold Hammer","offer_id":48888311906548,"sku":"JR0-0131","price":8.0,"currency_code":"USD","in_stock":true},{"title":"Perch","offer_id":48888311939316,"sku":"JR0-0131","price":8.0,"currency_code":"USD","in_stock":true},{"title":"Copper Chartreuse","offer_id":48888311972084,"sku":"JR0-0131","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/Midnight_Shad.webp?v=1784555372"},{"product_id":"jr-deep-water-crank-baits","title":"JR Deep Water Crank Baits","description":"\u003cdiv class=\"ecom-block ecom-core core__block elmspace ecom-y1h7j1cu5gc\"\u003e\n\u003cdiv class=\"ecom__element element__heading ecom-element ecom-html ecom-type-deffault\"\u003e\n\u003cdiv\u003e\u003cstrong\u003eDeep Diver:\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ecom-block ecom-core core__block ecom-77a5wysv5lw\"\u003e\n\u003cdiv class=\"ecom__element ecom-element element__text ecom-type-deffault\"\u003e\n\u003cdiv class=\"text-content ecom-html has-drop-cap-view-framed\"\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDepth: 7–10 ft (hard to exceed without added weight).\u003c\/li\u003e\n\u003cli\u003eBest Season: Cold months or hot mid-day when fish move deep.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eJR Deep Water Crank Baits bring a splash of Texas charm to your fishing game! Hand-painted in Henrietta, each lure boasts unique colors and patterns—no two are exactly alike. Dive into the fun of unpredictability and hook your catch with a one-of-a-kind bait that’s ready to make waves.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Perch","offer_id":48887410000116,"sku":"JR0-0106","price":8.0,"currency_code":"USD","in_stock":true},{"title":"Midnight Black","offer_id":48888319508724,"sku":"JR0-0106","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/Perch.webp?v=1784566263"},{"product_id":"jr-lipless-crank-baits","title":"JR Lipless Baits","description":"\u003cdiv class=\"ecom-block ecom-core core__block elmspace ecom-v55smxluowo\"\u003e\n\u003cdiv class=\"ecom__element element__heading ecom-element ecom-html ecom-type-deffault\"\u003e\n\u003cdiv\u003e\u003ci\u003ePurpose: Fast-retrieving reaction baits that excel at locating active fish.\u003c\/i\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ecom-block ecom-core core__block elmspace ecom-1k75vpyfrjs\"\u003e\n\u003cdiv class=\"ecom__element element__heading ecom-element ecom-html ecom-type-deffault\"\u003e\n\u003ch6 class=\"ecom__heading ecom-db\"\u003eTraits:\u003c\/h6\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ecom-block ecom-core core__block ecom-1n0qn8auzxz\"\u003e\n\u003cdiv class=\"ecom__element ecom-element element__text ecom-type-deffault\"\u003e\n\u003cdiv class=\"text-content ecom-html has-drop-cap-view-framed\"\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eNo diving bill; sinks on its own.\u003c\/li\u003e\n\u003cli\u003eGreat for covering water and searching.\u003c\/li\u003e\n\u003cli\u003eBest when fish are feeding aggressively.\u003c\/li\u003e\n\u003cli\u003eProduces strong vibration and rattle to attract attention.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eJR Lipless Baits bring a splash of Texas flair to your fishing game! Each bait is hand painted in Henrietta, Texas, making every one uniquely colorful. Dive in knowing that slight color variations add to their charm and make your catch stand out from the crowd. Ready, set, reel!\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Bleeding Pearl","offer_id":48874307584244,"sku":null,"price":8.0,"currency_code":"USD","in_stock":true},{"title":"Iridescent Fire","offer_id":48874307617012,"sku":null,"price":8.0,"currency_code":"USD","in_stock":true},{"title":"Firetiger","offer_id":48874307649780,"sku":null,"price":8.0,"currency_code":"USD","in_stock":true},{"title":"Copper Craw","offer_id":48874795303156,"sku":null,"price":8.0,"currency_code":"USD","in_stock":true},{"title":"Red Craw","offer_id":48874795335924,"sku":null,"price":8.0,"currency_code":"USD","in_stock":true},{"title":"Iridescent Flash","offer_id":48874795368692,"sku":null,"price":8.0,"currency_code":"USD","in_stock":true},{"title":"Blue Chartreuse","offer_id":48874795401460,"sku":null,"price":8.0,"currency_code":"USD","in_stock":true},{"title":"Chrome","offer_id":48874795434228,"sku":null,"price":8.0,"currency_code":"USD","in_stock":true},{"title":"Green Ghost","offer_id":48874795466996,"sku":null,"price":8.0,"currency_code":"USD","in_stock":true},{"title":"Olive Shad","offer_id":48874795499764,"sku":null,"price":8.0,"currency_code":"USD","in_stock":true},{"title":"Sand Shad","offer_id":48874795532532,"sku":null,"price":8.0,"currency_code":"USD","in_stock":true},{"title":"Midnight Shad","offer_id":48874795565300,"sku":null,"price":8.0,"currency_code":"USD","in_stock":true},{"title":"Blue Smoke Shad","offer_id":48874795598068,"sku":null,"price":8.0,"currency_code":"USD","in_stock":true},{"title":"Pink Shad","offer_id":48874795630836,"sku":null,"price":8.0,"currency_code":"USD","in_stock":true},{"title":"Copper Shad","offer_id":48874795663604,"sku":null,"price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/Firetiger_Lipless.webp?v=1784378623"},{"product_id":"jr-top-water-swim-bait","title":"JR Top Water Walking Bait","description":"\u003cp\u003eThe JR Top Water Walking Bait isdesigned for surface strikes - the most exciting way to catch bass. The realistic profile creates a lifelike swimming action right on top of the water, drawing explosive strikes you can see from a distance.\u003c\/p\u003e\n\u003cp\u003eHandcrafted by J\u0026amp;R Lures - a grandfather-grandson team (Jeff and Ray) handpainting, pouring, and assembling every lure by hand in small batches. Every lure features high quality hooks - because dull or cheap hooks lose fish.\u003c\/p\u003e\n\u003ch3\u003ePro Tips\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFish it with a walk-the-dog action (twitch the rod tip rhythmically) to make it dart side to side on the surface, mimicking a wounded baitfish. The erratic movement triggers aggressive reaction strikes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMost common beginner mistake:\u003c\/strong\u003e setting the hook when you SEE the strike. Wait until you FEEL the weight of the fish! Bass often swirl at topwater baits before committing.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBest in shallower water with some wind on it. Dead calm conditions make bass suspicious of surface lures. Early morning and evening produce the best topwater action.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eColor on top of a topwater bait is mostly for you - the fish sees the white belly from below. Most baitfish have white undersides, so that's what matters.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse monofilament line for topwater - it floats and helps keep the bait on the surface. Save the braid for heavy cover situations.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Purple Chartreuse","offer_id":48887410786548,"sku":"JR0-0060","price":8.0,"currency_code":"USD","in_stock":true},{"title":"Perch","offer_id":48887410884852,"sku":"JR0-0060","price":8.0,"currency_code":"USD","in_stock":true},{"title":"Firetiger","offer_id":48887410917620,"sku":"JR0-0060","price":8.0,"currency_code":"USD","in_stock":true},{"title":"Smoke Shad","offer_id":48896655327476,"sku":null,"price":8.0,"currency_code":"USD","in_stock":true},{"title":"Blue Shad","offer_id":48896655360244,"sku":null,"price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/Firetiger.webp?v=1784566365"},{"product_id":"jr-jointed-glide-baits","title":"JR Jointed Glide Baits","description":"\u003cdiv class=\"ecom-block ecom-core core__block elmspace ecom-jvt7931553\"\u003e\n\u003cdiv class=\"ecom__element element__heading ecom-element ecom-html ecom-type-deffault\"\u003e\n\u003cdiv\u003e\u003cstrong\u003e\u003ci\u003ePurpose: Realistic swimming motion, appealing to large predatory bass.\u003c\/i\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ecom-block ecom-core core__block elmspace ecom-gcere5oxyip\"\u003e\n\u003cdiv class=\"ecom__element element__heading ecom-element ecom-html ecom-type-deffault\"\u003e\n\u003cdiv\u003e\u003cstrong\u003eTraits:\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ecom-block ecom-core core__block ecom-7e2r3bmvz5h\"\u003e\n\u003cdiv class=\"ecom__element ecom-element element__text ecom-type-deffault\"\u003e\n\u003cdiv class=\"text-content ecom-html has-drop-cap-view-framed\"\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eLarge profile (4–8 inches).\u003c\/li\u003e\n\u003cli\u003e“Glides” side-to-side in a natural motion.\u003c\/li\u003e\n\u003cli\u003ePopular for trophy hunting; premium models can cost hundreds.\u003c\/li\u003e\n\u003cli\u003eMust be priced and presented carefully due to niche market.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eJR Jointed Glide Baits bring a splash of handmade charm from Henrietta, Texas, right to your tackle box. Each bait is handpainted, making every one uniquely different—just like your best fishing stories. These lively lures are designed to glide through the water with a natural action that'll catch the eye of your next big catch. Get ready to reel in fun and surprises with every cast!\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Olive Shad","offer_id":48887410262260,"sku":"JR0-0115","price":8.0,"currency_code":"USD","in_stock":true},{"title":"Sunfish","offer_id":48887410295028,"sku":"JR0-0115","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/jr-jointed-glide-baits-bg-removed-2.png?v=1776281452"},{"product_id":"top-water-baits","title":"Top Water Walkin' Baits","description":"\u003cdiv class=\"ecom-block ecom-core core__block elmspace ecom-osvx2syxrj\"\u003e\n\u003cdiv class=\"ecom__element element__heading ecom-element ecom-html ecom-type-deffault\"\u003e\n\u003cdiv\u003e\u003cspan style=\"color: rgb(75, 19, 231);\"\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003ci\u003ePurpose: Surface strikes—exciting and visual fishing style.\u003c\/i\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ecom-block ecom-core core__block elmspace ecom-ewb1hkyq1qn\"\u003e\n\u003cdiv class=\"ecom__element element__heading ecom-element ecom-html ecom-type-deffault\"\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"color: rgb(75, 19, 231);\"\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eCommon Types:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ecom-block ecom-core core__block ecom-o6zx1y3nne8\"\u003e\n\u003cdiv class=\"ecom__element ecom-element element__text ecom-type-deffault\"\u003e\n\u003cdiv class=\"text-content ecom-html has-drop-cap-view-framed\"\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold; color: rgb(75, 19, 231);\"\u003e\u003cspan style=\"color: rgb(75, 19, 231);\"\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eChuggers: Make “pop” or “chug” noises to imitate surface feeding.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold; color: rgb(75, 19, 231);\"\u003e\u003cspan style=\"color: rgb(75, 19, 231);\"\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eDarting Minnows: Slash and walk-the-dog side to side.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold; color: rgb(75, 19, 231);\"\u003e\n\u003cspan style=\"color: rgb(75, 19, 231);\"\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eProp Baits (formerly “Whopper Stopper” style): \u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold; color: rgb(75, 19, 231);\"\u003e\u003cspan style=\"color: rgb(75, 19, 231);\"\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003ePropeller creates surface turbulence and sound.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold; color: rgb(75, 19, 231);\"\u003e\u003cspan style=\"color: rgb(75, 19, 231);\"\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBest in calm water or morning\/evening conditions.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold; color: rgb(75, 19, 231);\"\u003e\u003cspan style=\"color: rgb(75, 19, 231);\"\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eAttracts reaction strikes from aggressive fish.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(75, 19, 231);\"\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBring some Texas charm to your fishing with these JR Top Water Wake Baits, each one hand painted in Henrietta, Texas. No two are exactly alike—thanks to the unique, hand painted colors that may vary—making every lure a one-of-a-kind catch. Add a splash of personality to your tackle box and watch the fish take notice!\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Cigar","offer_id":48101878038772,"sku":"JR0-0047","price":8.0,"currency_code":"USD","in_stock":true},{"title":"Darting","offer_id":48101878071540,"sku":"JR0-0048","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/IMG_3684-Photoroom.jpg?v=1777478740"},{"product_id":"square-bill-crankbait","title":"Shallow Square Bill Crankbait","description":"\u003cdiv class=\"ecom-block ecom-core core__block elmspace ecom-hwi198q80g9\"\u003e\n\u003cdiv class=\"ecom__element element__heading ecom-element ecom-html ecom-type-deffault\"\u003e\n\u003cdiv\u003e\u003ci\u003ePurpose: Mimic baitfish or crawdads; ideal for covering water and triggering reaction strikes.\u003c\/i\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ecom-block ecom-core core__block elmspace ecom-5yrcrd5b33v\"\u003e\n\u003cdiv class=\"ecom__element element__heading ecom-element ecom-html ecom-type-deffault\"\u003e\n\u003cdiv\u003eSquare Bill:\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ecom-block ecom-core core__block ecom-jm9bxla03l\"\u003e\n\u003cdiv class=\"ecom__element ecom-element element__text ecom-type-deffault\"\u003e\n\u003cdiv class=\"text-content ecom-html has-drop-cap-view-framed\"\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDepth: Shallow (1–3 ft)\u003c\/li\u003e\n\u003cli\u003eBest Use: Heavy cover, wood, rock, or shallow flats.\u003c\/li\u003e\n\u003cli\u003eBehavior: Deflects off structure to trigger bites.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":47126844178676,"sku":"JR0-0048","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/IMG_3658-Photoroom.jpg?v=1777478664"},{"product_id":"bass-wiggly-jiggly","title":"JR Bladed jig — Skirted — Crawfish","description":"\u003cp\u003eA bladed swim jig — hex blade up front that chatters through the water so you can cover ground fast. Built with a living silicone skirt, finished in \u003cstrong\u003eCrawfish\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCast and reel — let the blade load and chatter. Burn it to find fish, or slow-roll when they want it slower.\u003c\/li\u003e\n  \u003cli\u003eFish it shallow like a near-topwater search bait when bass are high; dig a little over grass, wood, and edges.\u003c\/li\u003e\n  \u003cli\u003eIf you get big boils but no hookup, throw a couple more in the same spot. Still nothing — switch to a slower topwater (walker or frog) that stays in the zone longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eBest when you need to cover water — points, flats, grass lines, and pond edges. Match color to water: clear leans light, muddy leans dark.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid through heavy grass.\u003c\/li\u003e\n  \u003cli\u003ePresentation: \u003cstrong\u003eskirted\u003c\/strong\u003e · finish \u003cstrong\u003eCrawfish\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eJeff pours these heads on the bench and builds them ready to fish — not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48778723950836,"sku":null,"price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/bass-wiggly-jiggly-bg-removed_bef83755-bf1a-471f-9b69-3e16f4764c22.webp?v=1784840728"},{"product_id":"bladed-lure-watermelon-green","title":"JR Bladed jig — Soft plastic — Watermelon Green","description":"\u003cp\u003eA bladed swim jig — hex blade up front that chatters through the water so you can cover ground fast. Built with a soft-plastic trailer on the hook, finished in \u003cstrong\u003eWatermelon Green\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCast and reel — let the blade load and chatter. Burn it to find fish, or slow-roll when they want it slower.\u003c\/li\u003e\n  \u003cli\u003eFish it shallow like a near-topwater search bait when bass are high; dig a little over grass, wood, and edges.\u003c\/li\u003e\n  \u003cli\u003eIf you get big boils but no hookup, throw a couple more in the same spot. Still nothing — switch to a slower topwater (walker or frog) that stays in the zone longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eBest when you need to cover water — points, flats, grass lines, and pond edges. Match color to water: clear leans light, muddy leans dark.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid through heavy grass.\u003c\/li\u003e\n  \u003cli\u003ePresentation: \u003cstrong\u003esoft plastic\u003c\/strong\u003e · finish \u003cstrong\u003eWatermelon Green\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eJeff pours these heads on the bench and builds them ready to fish — not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48797637017844,"sku":"BJ1-01","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/bladed-lure-watermelon-green-bg-removed_ea77d789-2a02-44a4-8f6d-e221c7c982d3.webp?v=1784836715"},{"product_id":"bladed-lure-golden-shad","title":"JR Bladed jig — Skirted — Golden Shad","description":"\u003cp\u003eA bladed swim jig — hex blade up front that chatters through the water so you can cover ground fast. Built with a living silicone skirt, finished in \u003cstrong\u003eGolden Shad\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCast and reel — let the blade load and chatter. Burn it to find fish, or slow-roll when they want it slower.\u003c\/li\u003e\n  \u003cli\u003eFish it shallow like a near-topwater search bait when bass are high; dig a little over grass, wood, and edges.\u003c\/li\u003e\n  \u003cli\u003eIf you get big boils but no hookup, throw a couple more in the same spot. Still nothing — switch to a slower topwater (walker or frog) that stays in the zone longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eBest when you need to cover water — points, flats, grass lines, and pond edges. Match color to water: clear leans light, muddy leans dark.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid through heavy grass.\u003c\/li\u003e\n  \u003cli\u003ePresentation: \u003cstrong\u003eskirted\u003c\/strong\u003e · finish \u003cstrong\u003eGolden Shad\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eJeff pours these heads on the bench and builds them ready to fish — not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48797782999284,"sku":"BJ1-02","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/bladed-lure-golden-shad-bg-removed.webp?v=1784836538"},{"product_id":"bladed-lure-blue-gill","title":"JR Bladed jig — Skirted + trailer — Bluegill","description":"\u003cp\u003eA bladed swim jig — hex blade up front that chatters through the water so you can cover ground fast. Built with a skirt and soft-plastic trailer, finished in \u003cstrong\u003eBluegill\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCast and reel — let the blade load and chatter. Burn it to find fish, or slow-roll when they want it slower.\u003c\/li\u003e\n  \u003cli\u003eFish it shallow like a near-topwater search bait when bass are high; dig a little over grass, wood, and edges.\u003c\/li\u003e\n  \u003cli\u003eIf you get big boils but no hookup, throw a couple more in the same spot. Still nothing — switch to a slower topwater (walker or frog) that stays in the zone longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eBest when you need to cover water — points, flats, grass lines, and pond edges. Match color to water: clear leans light, muddy leans dark.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid through heavy grass.\u003c\/li\u003e\n  \u003cli\u003ePresentation: \u003cstrong\u003eskirted with trailer\u003c\/strong\u003e · finish \u003cstrong\u003eBluegill\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eJeff pours these heads on the bench and builds them ready to fish — not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48797790961908,"sku":"BJ1-03","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/bladed-lure-blue-gill-bg-removed_f7793189-3245-4f09-a202-e2116d8118f3.webp?v=1784839433"},{"product_id":"jr-lipless-green-ghost","title":"JR Lipless crankbait — Green Ghost","description":"\u003cp\u003eA hard bait with no bill — just body and rattle. Jeff calls the lipless one of the better tools to catch fish: cast, reel, and let the vibration tell you where they are. Green Ghost reads as a natural baitfish look without going full dark.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBurn it when you need to cover water and locate bass.\u003c\/li\u003e\n  \u003cli\u003eOnce you get a bite or a follow, slow down and work the same zone.\u003c\/li\u003e\n  \u003cli\u003eStraight retrieve first; vary speed until they commit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eSearch days — open water, points, and flats where fish are scattered. Clear to lightly stained water favors lighter finishes like Green Ghost; go darker if the water turns muddy.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie. Fluorocarbon is a solid default; braid when you're around heavy grass.\u003c\/li\u003e\n  \u003cli\u003eLine diameter changes how hard a crank digs — lighter line usually means more wobble.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one starts as a blank and is hand-painted by Jeff \u0026amp; Ray — finished to fish, not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906749051124,"sku":"JR0-0204","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0034-Green_Ghost.png?v=1784822690"},{"product_id":"jr-popper-standard-amber-ghost","title":"JR Popper — Standard — Amber Ghost","description":"\u003cp\u003eCup face, surface only. A popper is for the days you want the hit on top — splash, rings, and a pause that feels wrong until a bass smashes it. Standard mold for everyday ponds and banks. Amber Ghost stays light and readable on the surface.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eShort pops with the rod tip; let the rings settle before the next pop.\u003c\/li\u003e\n  \u003cli\u003ePause longer than you think — a lot of strikes come on the dead-still second.\u003c\/li\u003e\n  \u003cli\u003eWork it around shade lines, stick-ups, and anywhere bait is flicking on top.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eWarm months, early and late when bass look up. Topwater isn't always the highest numbers, but it's the visual thrill — great when you want kids (or yourself) to see the blow-up.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie. Don't set on the splash — wait until you feel weight (same habit as frogs and buzz baits).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHand-painted blank by Jeff \u0026amp; Ray for real surface days — not a poured body, a painted plug you can fish hard.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906753147124,"sku":"JR0-0157","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0085-Amber_Ghost.webp?v=1784822717"},{"product_id":"jr-walking-bait-cigar-firetiger","title":"JR Walking bait — Cigar — Firetiger","description":"\u003cp\u003eCigar body built to walk the dog — left-right, wounded baitfish on top. When a bladed bait gets a boil but no hookup, this is the slower topwater that stays in the zone longer. Firetiger gives loud contrast in stained water and low light.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eRod tip down; twitch-twitch-pause so the body crosses side to side.\u003c\/li\u003e\n  \u003cli\u003eKeep a little slack so it can walk — a tight line kills the cadence.\u003c\/li\u003e\n  \u003cli\u003eAfter a non-committing follow on a chatter or spinner, throw this and work it slower through the same water.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eSurface activity, schooling days, and \"they looked but wouldn't eat\" moments. Darker, flashier patterns like Firetiger lean muddy or low-light; go lighter if the water is gin clear.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie. Wait for weight before you set — topwater fish often miss on the first splash.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHand-painted blank by Jeff \u0026amp; Ray — a topwater that earns its keep after the first boil.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906755211508,"sku":"JR0-0234","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0089-Firetiger.webp?v=1784822742"},{"product_id":"jr-prop-bait-standard-bleeding-pearl","title":"JR Prop bait — Standard — Bleeding Pearl","description":"\u003cp\u003ePropellers spin and splash — noise and surface disturbance that calling fish can home in on. Standard prop body for everyday topwater work. Bleeding Pearl stays light and flashy for clearer water when you still want a surface show.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSteady retrieve to keep the props working, or stop-and-go if they short-strike.\u003c\/li\u003e\n  \u003cli\u003eTarget banks, docks, and open pockets where bait is near the surface.\u003c\/li\u003e\n  \u003cli\u003eIf they boil and miss, cast back and slow the cadence — same idea as a walker after a no-commit follow.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eWarm water and active surface periods. Light finishes like Bleeding Pearl favor clearer conditions; go darker when the water stains up.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie. Fluoro or light braid depending on cover — keep the lure on top of the fight, not buried in snags you could have avoided.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHand-painted blank by Jeff \u0026amp; Ray — props for the days noise beats silence.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906758783220,"sku":"JR0-0228","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0109-Bleeding_Pearl.webp?v=1784822771"},{"product_id":"jr-squarebill-copper-craw","title":"JR Squarebill — Copper Craw","description":"\u003cp\u003eHard baitfish profile with a flat square bill built to \u003cstrong\u003edeflect off brush\u003c\/strong\u003e instead of hanging the way a rounded bill often does. Shallower crank for wood, docks, and messy banks. Copper Craw leans early-season craw forage when bass are keyed on that look.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCast and reel — it's a search bait. Hit cover on purpose and let the bill bounce free.\u003c\/li\u003e\n  \u003cli\u003eKeep it moving; reaction strikes often come on the deflection.\u003c\/li\u003e\n  \u003cli\u003eSlow down only after you get a pattern or a follow.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eShallow cover days and pre-spawn through spring when craw is on the menu. Copper\/craw tones suit stained water and that early-season forage match; go lighter if the water is clear and they're on shad.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon default.\u003c\/li\u003e\n  \u003cli\u003eLine diameter changes how hard the bill digs: lighter line usually means freer wobble.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHand-painted blank by Jeff \u0026amp; Ray for cover you can bounce, not bury in.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906762649844,"sku":"JR0-0213","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0050-Copper_Craw.webp?v=1784822796"},{"product_id":"jr-lipless-bleeding-pearl","title":"JR Lipless crankbait — Bleeding Pearl","description":"\u003cp\u003eA hard bait with no bill — body and rattle for vibration. Cast, reel, and let it help you find fish. This one is finished in \u003cstrong\u003eBleeding Pearl\u003c\/strong\u003e on a \u003cstrong\u003eLipless crankbait\u003c\/strong\u003e body.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBurn it when you need to cover water and locate bass.\u003c\/li\u003e\n  \u003cli\u003eOnce you get a bite or a follow, slow down and work the same zone.\u003c\/li\u003e\n  \u003cli\u003eStraight retrieve first; vary speed until they commit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eSearch days — open water, points, and flats where fish are scattered. Pearl and light finishes favor clearer water.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one starts as a blank and is hand-painted by Jeff \u0026amp; Ray — finished to fish, not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906978984180,"sku":"JR0-0235","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0027-Bleeding_Pearl.png?v=1784833652"},{"product_id":"jr-wake-bait-a-gold-ghost","title":"JR Wake bait — Style A — Gold Ghost","description":"\u003cp\u003eRuns just under the surface and leaves a visible wake — a hard bait that looks like baitfish working the top of the column. This one is finished in \u003cstrong\u003eGold Ghost\u003c\/strong\u003e on a \u003cstrong\u003eWake bait — Style A\u003c\/strong\u003e body.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSteady retrieve to hold the wake; pause if they short-strike.\u003c\/li\u003e\n  \u003cli\u003eWork banks, points, and open water where bait is near the top.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eWhen fish are high in the column and you want a visible track without pure topwater. Ghost finishes read as natural baitfish without going full dark.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one starts as a blank and is hand-painted by Jeff \u0026amp; Ray — finished to fish, not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906979049716,"sku":"JR0-0188","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0051-Gold_Ghost.webp?v=1784833847"},{"product_id":"jr-shallow-diving-a-blue-spot-chrome","title":"JR Shallow diver — Style A — Blue Spot Chrome","description":"\u003cp\u003eShorter bill for the top of the column — a cast-and-reel search bait over flats and shallow cover. This one is finished in \u003cstrong\u003eBlue Spot Chrome\u003c\/strong\u003e on a \u003cstrong\u003eShallow diver — Style A\u003c\/strong\u003e body.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCast and reel through the zone; bump cover when you can.\u003c\/li\u003e\n  \u003cli\u003eSpeed up to cover water; slow down when you get interest.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eShallow banks, flats, and early-season water when fish aren't deep. Chrome flash works when light is on the water.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one starts as a blank and is hand-painted by Jeff \u0026amp; Ray — finished to fish, not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906979082484,"sku":"JR0-0209","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0047-Blue_Spot_Chrome.webp?v=1784833754"},{"product_id":"jr-walking-bait-cigar-walking-color-d","title":"JR Walking bait — Cigar — Walking Color D","description":"\u003cp\u003eCigar or slim body built to walk the dog — left-right, wounded baitfish on top. This one is finished in \u003cstrong\u003eWalking Color D\u003c\/strong\u003e on a \u003cstrong\u003eWalking bait — Cigar\u003c\/strong\u003e body.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eRod tip down; twitch-twitch-pause so the body crosses side to side.\u003c\/li\u003e\n  \u003cli\u003eKeep a little slack so it can walk — a tight line kills the cadence.\u003c\/li\u003e\n  \u003cli\u003eAfter a non-committing follow on a bladed bait, slow this through the same water.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eSurface activity and days they look but won't eat a faster bait. Match color to water: clear leans light, muddy leans dark.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one starts as a blank and is hand-painted by Jeff \u0026amp; Ray — finished to fish, not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906979016948,"sku":"JR0-0168","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0103-Walking_Color_D.webp?v=1784834053"},{"product_id":"jr-popper-large-green-tiger","title":"JR Popper — Large — Green Tiger","description":"\u003cp\u003eCup face, surface only. Pop for splash and sound — for the days you want the hit on top. This one is finished in \u003cstrong\u003eGreen Tiger\u003c\/strong\u003e on a \u003cstrong\u003ePopper — Large\u003c\/strong\u003e body.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eShort pops with the rod tip; let the rings settle before the next pop.\u003c\/li\u003e\n  \u003cli\u003ePause longer than you think — a lot of strikes come on the dead-still second.\u003c\/li\u003e\n  \u003cli\u003eWork shade lines, stick-ups, and anywhere bait is flicking on top.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eWarm months, early and late when bass look up. Match color to water: clear leans light, muddy leans dark.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one starts as a blank and is hand-painted by Jeff \u0026amp; Ray — finished to fish, not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906979115252,"sku":"JR0-0223","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0114-Green_Tiger.webp?v=1784833934"},{"product_id":"jr-wake-bait-a-green-gold-hammer","title":"JR Wake bait — Style A — Green Gold Hammer","description":"\u003cp\u003eRuns just under the surface and leaves a visible wake — a hard bait that looks like baitfish working the top of the column. This one is finished in \u003cstrong\u003eGreen Gold Hammer\u003c\/strong\u003e on a \u003cstrong\u003eWake bait — Style A\u003c\/strong\u003e body.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSteady retrieve to hold the wake; pause if they short-strike.\u003c\/li\u003e\n  \u003cli\u003eWork banks, points, and open water where bait is near the top.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eWhen fish are high in the column and you want a visible track without pure topwater. Match color to water: clear leans light, muddy leans dark.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one starts as a blank and is hand-painted by Jeff \u0026amp; Ray — finished to fish, not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906979213556,"sku":"JR0-0215","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0054-Green_Gold_Hammer.webp?v=1784833853"},{"product_id":"jr-lipless-blue-chartreuse","title":"JR Lipless crankbait — Blue Chartreuse","description":"\u003cp\u003eA hard bait with no bill — body and rattle for vibration. Cast, reel, and let it help you find fish. This one is finished in \u003cstrong\u003eBlue Chartreuse\u003c\/strong\u003e on a \u003cstrong\u003eLipless crankbait\u003c\/strong\u003e body.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBurn it when you need to cover water and locate bass.\u003c\/li\u003e\n  \u003cli\u003eOnce you get a bite or a follow, slow down and work the same zone.\u003c\/li\u003e\n  \u003cli\u003eStraight retrieve first; vary speed until they commit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eSearch days — open water, points, and flats where fish are scattered. Match color to water: clear leans light, muddy leans dark.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one starts as a blank and is hand-painted by Jeff \u0026amp; Ray — finished to fish, not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906979246324,"sku":"JR0-0173","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0028-Blue_Chartreuse.png?v=1784833659"},{"product_id":"jr-shallow-diving-a-chrome-spot","title":"JR Shallow diver — Style A — Chrome Spot","description":"\u003cp\u003eShorter bill for the top of the column — a cast-and-reel search bait over flats and shallow cover. This one is finished in \u003cstrong\u003eChrome Spot\u003c\/strong\u003e on a \u003cstrong\u003eShallow diver — Style A\u003c\/strong\u003e body.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCast and reel through the zone; bump cover when you can.\u003c\/li\u003e\n  \u003cli\u003eSpeed up to cover water; slow down when you get interest.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eShallow banks, flats, and early-season water when fish aren't deep. Chrome flash works when light is on the water.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one starts as a blank and is hand-painted by Jeff \u0026amp; Ray — finished to fish, not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906979279092,"sku":"JR0-0210","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0048-Chrome_Spot.webp?v=1784833761"},{"product_id":"jr-popper-standard-blue-gold","title":"JR Popper — Standard — Blue Gold","description":"\u003cp\u003eCup face, surface only. Pop for splash and sound — for the days you want the hit on top. This one is finished in \u003cstrong\u003eBlue Gold\u003c\/strong\u003e on a \u003cstrong\u003ePopper — Standard\u003c\/strong\u003e body.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eShort pops with the rod tip; let the rings settle before the next pop.\u003c\/li\u003e\n  \u003cli\u003ePause longer than you think — a lot of strikes come on the dead-still second.\u003c\/li\u003e\n  \u003cli\u003eWork shade lines, stick-ups, and anywhere bait is flicking on top.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eWarm months, early and late when bass look up. Match color to water: clear leans light, muddy leans dark.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one starts as a blank and is hand-painted by Jeff \u0026amp; Ray — finished to fish, not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906979311860,"sku":"JR0-0224","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0087-Blue_Gold.webp?v=1784833944"},{"product_id":"jr-wake-bait-a-green-tiger","title":"JR Wake bait — Style A — Green Tiger","description":"\u003cp\u003eRuns just under the surface and leaves a visible wake — a hard bait that looks like baitfish working the top of the column. This one is finished in \u003cstrong\u003eGreen Tiger\u003c\/strong\u003e on a \u003cstrong\u003eWake bait — Style A\u003c\/strong\u003e body.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSteady retrieve to hold the wake; pause if they short-strike.\u003c\/li\u003e\n  \u003cli\u003eWork banks, points, and open water where bait is near the top.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eWhen fish are high in the column and you want a visible track without pure topwater. Match color to water: clear leans light, muddy leans dark.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one starts as a blank and is hand-painted by Jeff \u0026amp; Ray — finished to fish, not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906979377396,"sku":"JR0-0216","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0055-Green_Tiger.webp?v=1784833859"},{"product_id":"jr-lipless-blue-shad","title":"JR Lipless crankbait — Blue Shad","description":"\u003cp\u003eA hard bait with no bill — body and rattle for vibration. Cast, reel, and let it help you find fish. This one is finished in \u003cstrong\u003eBlue Shad\u003c\/strong\u003e on a \u003cstrong\u003eLipless crankbait\u003c\/strong\u003e body.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBurn it when you need to cover water and locate bass.\u003c\/li\u003e\n  \u003cli\u003eOnce you get a bite or a follow, slow down and work the same zone.\u003c\/li\u003e\n  \u003cli\u003eStraight retrieve first; vary speed until they commit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eSearch days — open water, points, and flats where fish are scattered. Shad-style looks lean clearer water and baitfish match.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one starts as a blank and is hand-painted by Jeff \u0026amp; Ray — finished to fish, not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906979410164,"sku":"JR0-0174","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0088-Blue_Shad.webp?v=1784833666"},{"product_id":"jr-shallow-diving-a-crawfish","title":"JR Shallow diver — Style A — Crawfish","description":"\u003cp\u003eShorter bill for the top of the column — a cast-and-reel search bait over flats and shallow cover. This one is finished in \u003cstrong\u003eCrawfish\u003c\/strong\u003e on a \u003cstrong\u003eShallow diver — Style A\u003c\/strong\u003e body.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCast and reel through the zone; bump cover when you can.\u003c\/li\u003e\n  \u003cli\u003eSpeed up to cover water; slow down when you get interest.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eShallow banks, flats, and early-season water when fish aren't deep. Craw tones suit early-season forage and stained water.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one starts as a blank and is hand-painted by Jeff \u0026amp; Ray — finished to fish, not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906979442932,"sku":"JR0-0238","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0069-Crawfish.webp?v=1784833767"},{"product_id":"jr-popper-standard-green-ghost","title":"JR Popper — Standard — Green Ghost","description":"\u003cp\u003eCup face, surface only. Pop for splash and sound — for the days you want the hit on top. This one is finished in \u003cstrong\u003eGreen Ghost\u003c\/strong\u003e on a \u003cstrong\u003ePopper — Standard\u003c\/strong\u003e body.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eShort pops with the rod tip; let the rings settle before the next pop.\u003c\/li\u003e\n  \u003cli\u003ePause longer than you think — a lot of strikes come on the dead-still second.\u003c\/li\u003e\n  \u003cli\u003eWork shade lines, stick-ups, and anywhere bait is flicking on top.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eWarm months, early and late when bass look up. Ghost finishes read as natural baitfish without going full dark.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one starts as a blank and is hand-painted by Jeff \u0026amp; Ray — finished to fish, not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906979508468,"sku":"JR0-0225","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0090-Green_Ghost__popper.webp?v=1784833954"},{"product_id":"jr-lipless-blue-smoke-shad","title":"JR Lipless crankbait — Blue Smoke Shad","description":"\u003cp\u003eA hard bait with no bill — body and rattle for vibration. Cast, reel, and let it help you find fish. This one is finished in \u003cstrong\u003eBlue Smoke Shad\u003c\/strong\u003e on a \u003cstrong\u003eLipless crankbait\u003c\/strong\u003e body.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBurn it when you need to cover water and locate bass.\u003c\/li\u003e\n  \u003cli\u003eOnce you get a bite or a follow, slow down and work the same zone.\u003c\/li\u003e\n  \u003cli\u003eStraight retrieve first; vary speed until they commit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eSearch days — open water, points, and flats where fish are scattered. Shad-style looks lean clearer water and baitfish match.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one starts as a blank and is hand-painted by Jeff \u0026amp; Ray — finished to fish, not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906979541236,"sku":"JR0-0175","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0029-Blue_Smoke_Shad.png?v=1784833672"},{"product_id":"jr-wake-bait-a-perch","title":"JR Wake bait — Style A — Perch","description":"\u003cp\u003eRuns just under the surface and leaves a visible wake — a hard bait that looks like baitfish working the top of the column. This one is finished in \u003cstrong\u003ePerch\u003c\/strong\u003e on a \u003cstrong\u003eWake bait — Style A\u003c\/strong\u003e body.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSteady retrieve to hold the wake; pause if they short-strike.\u003c\/li\u003e\n  \u003cli\u003eWork banks, points, and open water where bait is near the top.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eWhen fish are high in the column and you want a visible track without pure topwater. Match color to water: clear leans light, muddy leans dark.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one starts as a blank and is hand-painted by Jeff \u0026amp; Ray — finished to fish, not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906979574004,"sku":"JR0-0217","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0060-Perch.webp?v=1784833864"},{"product_id":"jr-walking-bait-slim-copper-chartreuse","title":"JR Walking bait — Slim — Copper Chartreuse","description":"\u003cp\u003eCigar or slim body built to walk the dog — left-right, wounded baitfish on top. This one is finished in \u003cstrong\u003eCopper Chartreuse\u003c\/strong\u003e on a \u003cstrong\u003eWalking bait — Slim\u003c\/strong\u003e body.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eRod tip down; twitch-twitch-pause so the body crosses side to side.\u003c\/li\u003e\n  \u003cli\u003eKeep a little slack so it can walk — a tight line kills the cadence.\u003c\/li\u003e\n  \u003cli\u003eAfter a non-committing follow on a bladed bait, slow this through the same water.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eSurface activity and days they look but won't eat a faster bait. Match color to water: clear leans light, muddy leans dark.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one starts as a blank and is hand-painted by Jeff \u0026amp; Ray — finished to fish, not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906979606772,"sku":"JR0-0159","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0024-Copper_Chartreuse.webp?v=1784834072"},{"product_id":"jr-shallow-diving-a-perch","title":"JR Shallow diver — Style A — Perch","description":"\u003cp\u003eShorter bill for the top of the column — a cast-and-reel search bait over flats and shallow cover. This one is finished in \u003cstrong\u003ePerch\u003c\/strong\u003e on a \u003cstrong\u003eShallow diver — Style A\u003c\/strong\u003e body.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCast and reel through the zone; bump cover when you can.\u003c\/li\u003e\n  \u003cli\u003eSpeed up to cover water; slow down when you get interest.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eShallow banks, flats, and early-season water when fish aren't deep. Match color to water: clear leans light, muddy leans dark.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one starts as a blank and is hand-painted by Jeff \u0026amp; Ray — finished to fish, not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906979639540,"sku":"JR0-0190","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0039-Perch.webp?v=1784833774"},{"product_id":"jr-prop-bait-compact-bluegill","title":"JR Prop bait — Compact — Bluegill","description":"\u003cp\u003ePropellers spin and splash — noise and surface disturbance that calling fish can home in on. This one is finished in \u003cstrong\u003eBluegill\u003c\/strong\u003e on a \u003cstrong\u003eProp bait — Compact\u003c\/strong\u003e body.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSteady retrieve to keep the props working, or stop-and-go if they short-strike.\u003c\/li\u003e\n  \u003cli\u003eTarget banks, docks, and open pockets where bait is near the surface.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eWarm water and active surface periods. Match color to water: clear leans light, muddy leans dark.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one starts as a blank and is hand-painted by Jeff \u0026amp; Ray — finished to fish, not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906979672308,"sku":"JR0-0226","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0111-Bluegill.webp?v=1784833962"},{"product_id":"jr-lipless-chrome","title":"JR Lipless crankbait — Chrome","description":"\u003cp\u003eA hard bait with no bill — body and rattle for vibration. Cast, reel, and let it help you find fish. This one is finished in \u003cstrong\u003eChrome\u003c\/strong\u003e on a \u003cstrong\u003eLipless crankbait\u003c\/strong\u003e body.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBurn it when you need to cover water and locate bass.\u003c\/li\u003e\n  \u003cli\u003eOnce you get a bite or a follow, slow down and work the same zone.\u003c\/li\u003e\n  \u003cli\u003eStraight retrieve first; vary speed until they commit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eSearch days — open water, points, and flats where fish are scattered. Chrome flash works when light is on the water.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one starts as a blank and is hand-painted by Jeff \u0026amp; Ray — finished to fish, not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906979705076,"sku":"JR0-0176","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0030-Chrome.png?v=1784833679"},{"product_id":"jr-wake-bait-a-wake-natural","title":"JR Wake bait — Style A — Wake Natural","description":"\u003cp\u003eRuns just under the surface and leaves a visible wake — a hard bait that looks like baitfish working the top of the column. This one is finished in \u003cstrong\u003eWake Natural\u003c\/strong\u003e on a \u003cstrong\u003eWake bait — Style A\u003c\/strong\u003e body.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSteady retrieve to hold the wake; pause if they short-strike.\u003c\/li\u003e\n  \u003cli\u003eWork banks, points, and open water where bait is near the top.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eWhen fish are high in the column and you want a visible track without pure topwater. Match color to water: clear leans light, muddy leans dark.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one starts as a blank and is hand-painted by Jeff \u0026amp; Ray — finished to fish, not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906979737844,"sku":"JR0-0189","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0084-Wake_Natural.webp?v=1784833869"},{"product_id":"jr-walking-bait-slim-copper-pink","title":"JR Walking bait — Slim — Copper Pink","description":"\u003cp\u003eCigar or slim body built to walk the dog — left-right, wounded baitfish on top. This one is finished in \u003cstrong\u003eCopper Pink\u003c\/strong\u003e on a \u003cstrong\u003eWalking bait — Slim\u003c\/strong\u003e body.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eRod tip down; twitch-twitch-pause so the body crosses side to side.\u003c\/li\u003e\n  \u003cli\u003eKeep a little slack so it can walk — a tight line kills the cadence.\u003c\/li\u003e\n  \u003cli\u003eAfter a non-committing follow on a bladed bait, slow this through the same water.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eSurface activity and days they look but won't eat a faster bait. Match color to water: clear leans light, muddy leans dark.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one starts as a blank and is hand-painted by Jeff \u0026amp; Ray — finished to fish, not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906979770612,"sku":"JR0-0160","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0025-Copper_Pink.webp?v=1784834078"},{"product_id":"jr-shallow-diving-a-purple-chartreuse","title":"JR Shallow diver — Style A — Purple Chartreuse","description":"\u003cp\u003eShorter bill for the top of the column — a cast-and-reel search bait over flats and shallow cover. This one is finished in \u003cstrong\u003ePurple Chartreuse\u003c\/strong\u003e on a \u003cstrong\u003eShallow diver — Style A\u003c\/strong\u003e body.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCast and reel through the zone; bump cover when you can.\u003c\/li\u003e\n  \u003cli\u003eSpeed up to cover water; slow down when you get interest.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eShallow banks, flats, and early-season water when fish aren't deep. Match color to water: clear leans light, muddy leans dark.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one starts as a blank and is hand-painted by Jeff \u0026amp; Ray — finished to fish, not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906979803380,"sku":"JR0-0211","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0062-Purple_Chartreuse.webp?v=1784833779"},{"product_id":"jr-prop-bait-standard-black-sparkle","title":"JR Prop bait — Standard — Black Sparkle","description":"\u003cp\u003ePropellers spin and splash — noise and surface disturbance that calling fish can home in on. This one is finished in \u003cstrong\u003eBlack Sparkle\u003c\/strong\u003e on a \u003cstrong\u003eProp bait — Standard\u003c\/strong\u003e body.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSteady retrieve to keep the props working, or stop-and-go if they short-strike.\u003c\/li\u003e\n  \u003cli\u003eTarget banks, docks, and open pockets where bait is near the surface.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eWarm water and active surface periods. Dark finishes lean muddy or low-light days.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one starts as a blank and is hand-painted by Jeff \u0026amp; Ray — finished to fish, not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906979836148,"sku":"JR0-0227","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0043-Black_Sparkle.webp?v=1784833969"},{"product_id":"jr-lipless-copper-craw","title":"JR Lipless crankbait — Copper Craw","description":"\u003cp\u003eA hard bait with no bill — body and rattle for vibration. Cast, reel, and let it help you find fish. This one is finished in \u003cstrong\u003eCopper Craw\u003c\/strong\u003e on a \u003cstrong\u003eLipless crankbait\u003c\/strong\u003e body.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBurn it when you need to cover water and locate bass.\u003c\/li\u003e\n  \u003cli\u003eOnce you get a bite or a follow, slow down and work the same zone.\u003c\/li\u003e\n  \u003cli\u003eStraight retrieve first; vary speed until they commit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eSearch days — open water, points, and flats where fish are scattered. Craw tones suit early-season forage and stained water.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one starts as a blank and is hand-painted by Jeff \u0026amp; Ray — finished to fish, not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906979868916,"sku":"JR0-0236","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0031-Copper_Craw.png?v=1784833688"},{"product_id":"jr-wake-bait-b-copper-chartreuse","title":"JR Wake bait — Style B — Copper Chartreuse","description":"\u003cp\u003eRuns just under the surface and leaves a visible wake — a hard bait that looks like baitfish working the top of the column. This one is finished in \u003cstrong\u003eCopper Chartreuse\u003c\/strong\u003e on a \u003cstrong\u003eWake bait — Style B\u003c\/strong\u003e body.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSteady retrieve to hold the wake; pause if they short-strike.\u003c\/li\u003e\n  \u003cli\u003eWork banks, points, and open water where bait is near the top.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eWhen fish are high in the column and you want a visible track without pure topwater. Match color to water: clear leans light, muddy leans dark.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one starts as a blank and is hand-painted by Jeff \u0026amp; Ray — finished to fish, not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906979901684,"sku":"JR0-0218","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0049-Copper_Chartreuse.webp?v=1784833875"},{"product_id":"jr-walking-bait-slim-natural-gold","title":"JR Walking bait — Slim — Natural Gold","description":"\u003cp\u003eCigar or slim body built to walk the dog — left-right, wounded baitfish on top. This one is finished in \u003cstrong\u003eNatural Gold\u003c\/strong\u003e on a \u003cstrong\u003eWalking bait — Slim\u003c\/strong\u003e body.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eRod tip down; twitch-twitch-pause so the body crosses side to side.\u003c\/li\u003e\n  \u003cli\u003eKeep a little slack so it can walk — a tight line kills the cadence.\u003c\/li\u003e\n  \u003cli\u003eAfter a non-committing follow on a bladed bait, slow this through the same water.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eSurface activity and days they look but won't eat a faster bait. Match color to water: clear leans light, muddy leans dark.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one starts as a blank and is hand-painted by Jeff \u0026amp; Ray — finished to fish, not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906979934452,"sku":"JR0-0161","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0094-Natural_Gold.webp?v=1784834084"},{"product_id":"jr-shallow-diving-b-blue-gold","title":"JR Shallow diver — Style B — Blue Gold","description":"\u003cp\u003eShorter bill for the top of the column — a cast-and-reel search bait over flats and shallow cover. This one is finished in \u003cstrong\u003eBlue Gold\u003c\/strong\u003e on a \u003cstrong\u003eShallow diver — Style B\u003c\/strong\u003e body.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCast and reel through the zone; bump cover when you can.\u003c\/li\u003e\n  \u003cli\u003eSpeed up to cover water; slow down when you get interest.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eShallow banks, flats, and early-season water when fish aren't deep. Match color to water: clear leans light, muddy leans dark.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one starts as a blank and is hand-painted by Jeff \u0026amp; Ray — finished to fish, not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906979967220,"sku":"JR0-0212","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0045-Blue_Gold.webp?v=1784833786"},{"product_id":"jr-lipless-copper-shad","title":"JR Lipless crankbait — Copper Shad","description":"\u003cp\u003eA hard bait with no bill — body and rattle for vibration. Cast, reel, and let it help you find fish. This one is finished in \u003cstrong\u003eCopper Shad\u003c\/strong\u003e on a \u003cstrong\u003eLipless crankbait\u003c\/strong\u003e body.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBurn it when you need to cover water and locate bass.\u003c\/li\u003e\n  \u003cli\u003eOnce you get a bite or a follow, slow down and work the same zone.\u003c\/li\u003e\n  \u003cli\u003eStraight retrieve first; vary speed until they commit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eSearch days — open water, points, and flats where fish are scattered. Shad-style looks lean clearer water and baitfish match.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one starts as a blank and is hand-painted by Jeff \u0026amp; Ray — finished to fish, not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906979999988,"sku":"JR0-0203","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0032-Copper_Shad.png?v=1784833693"},{"product_id":"jr-prop-bait-standard-bluegill-bars","title":"JR Prop bait — Standard — Bluegill Bars","description":"\u003cp\u003ePropellers spin and splash — noise and surface disturbance that calling fish can home in on. This one is finished in \u003cstrong\u003eBluegill Bars\u003c\/strong\u003e on a \u003cstrong\u003eProp bait — Standard\u003c\/strong\u003e body.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSteady retrieve to keep the props working, or stop-and-go if they short-strike.\u003c\/li\u003e\n  \u003cli\u003eTarget banks, docks, and open pockets where bait is near the surface.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eWarm water and active surface periods. Match color to water: clear leans light, muddy leans dark.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one starts as a blank and is hand-painted by Jeff \u0026amp; Ray — finished to fish, not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906980098292,"sku":"JR0-0229","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0110-Bluegill_Bars.webp?v=1784833978"},{"product_id":"jr-walking-bait-slim-purple-chartreuse","title":"JR Walking bait — Slim — Purple Chartreuse","description":"\u003cp\u003eCigar or slim body built to walk the dog — left-right, wounded baitfish on top. This one is finished in \u003cstrong\u003ePurple Chartreuse\u003c\/strong\u003e on a \u003cstrong\u003eWalking bait — Slim\u003c\/strong\u003e body.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eRod tip down; twitch-twitch-pause so the body crosses side to side.\u003c\/li\u003e\n  \u003cli\u003eKeep a little slack so it can walk — a tight line kills the cadence.\u003c\/li\u003e\n  \u003cli\u003eAfter a non-committing follow on a bladed bait, slow this through the same water.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eSurface activity and days they look but won't eat a faster bait. Match color to water: clear leans light, muddy leans dark.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one starts as a blank and is hand-painted by Jeff \u0026amp; Ray — finished to fish, not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906980032756,"sku":"JR0-0243","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0098-Purple_Chartreuse.webp?v=1784834092"},{"product_id":"jr-wake-bait-b-green-bass","title":"JR Wake bait — Style B — Green Bass","description":"\u003cp\u003eRuns just under the surface and leaves a visible wake — a hard bait that looks like baitfish working the top of the column. This one is finished in \u003cstrong\u003eGreen Bass\u003c\/strong\u003e on a \u003cstrong\u003eWake bait — Style B\u003c\/strong\u003e body.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSteady retrieve to hold the wake; pause if they short-strike.\u003c\/li\u003e\n  \u003cli\u003eWork banks, points, and open water where bait is near the top.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eWhen fish are high in the column and you want a visible track without pure topwater. Match color to water: clear leans light, muddy leans dark.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one starts as a blank and is hand-painted by Jeff \u0026amp; Ray — finished to fish, not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906980065524,"sku":"JR0-0219","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0052-Green_Bass.webp?v=1784833880"},{"product_id":"jr-shallow-diving-b-blue-shad","title":"JR Shallow diver — Style B — Blue Shad","description":"\u003cp\u003eShorter bill for the top of the column — a cast-and-reel search bait over flats and shallow cover. This one is finished in \u003cstrong\u003eBlue Shad\u003c\/strong\u003e on a \u003cstrong\u003eShallow diver — Style B\u003c\/strong\u003e body.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCast and reel through the zone; bump cover when you can.\u003c\/li\u003e\n  \u003cli\u003eSpeed up to cover water; slow down when you get interest.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eShallow banks, flats, and early-season water when fish aren't deep. Shad-style looks lean clearer water and baitfish match.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one starts as a blank and is hand-painted by Jeff \u0026amp; Ray — finished to fish, not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906980163828,"sku":"JR0-0191","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0046-Blue_Shad.webp?v=1784833793"},{"product_id":"jr-lipless-firetiger","title":"JR Lipless crankbait — Firetiger","description":"\u003cp\u003eA hard bait with no bill — body and rattle for vibration. Cast, reel, and let it help you find fish. This one is finished in \u003cstrong\u003eFiretiger\u003c\/strong\u003e on a \u003cstrong\u003eLipless crankbait\u003c\/strong\u003e body.\u003c\/p\u003e\n\u003ch3\u003eHow to fish it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBurn it when you need to cover water and locate bass.\u003c\/li\u003e\n  \u003cli\u003eOnce you get a bite or a follow, slow down and work the same zone.\u003c\/li\u003e\n  \u003cli\u003eStraight retrieve first; vary speed until they commit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhen it shines\u003c\/h3\u003e\n\u003cp\u003eSearch days — open water, points, and flats where fish are scattered. Firetiger leans stained water and low light.\u003c\/p\u003e\n\u003ch3\u003eTackle notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one starts as a blank and is hand-painted by Jeff \u0026amp; Ray — finished to fish, not just to sit in a box.\u003c\/p\u003e","brand":"JR Lures","offers":[{"title":"Default Title","offer_id":48906980131060,"sku":"JR0-0237","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/files\/p0033-Firetiger.png?v=1784833700"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3955\/4036\/collections\/JR_Lures_Logo_1-Photoroom_51a7ac15-8d18-424f-8e28-1ea157fbe44f.png?v=1784390599","url":"https:\/\/claycodepot.com\/collections\/jr-lure.oembed?page=6","provider":"Clay Co Depot","version":"1.0","type":"link"}